Unlock A Scalable Revenue
Stream For Your Brand
Through Affiliate PR
Discover how combining PR and Affiliate Marketing can
drive measurable results, secure high-quality media
coverage, and generate sustainable revenue growth for
your brand.
You are the right match for this masterclass if…
You're a CMO, Head of Growth, or Marketing Manager looking to prove measurable ROI from your marketing investments.
You're seeking to diversify beyond traditional ad platforms like META and want to unlock new, scalable revenue streams.
You want to transform your PR efforts from a cost center into a profitable customer acquisition channel.
You're interested in content-led affiliate marketing but need a clear, proven strategy to implement it successfully.
You're ready to scale your brand's visibility to 50+ high-quality press features per month while driving measurable revenue growth.
A Strategic Approach to Affiliate PR
Practical Tools To Grow Your Affiliate Channel
Real-World Examples of Successful Programs
Master affiliate PR fundamentals, from publication team dynamics to targeted pitching and SEO optimization. Learn where PR meets affiliate marketing in the digital landscape.
Valuable resources, including an Affiliate Marketing Dictionary, step-by-step guides on affiliate network onboarding, and tips for navigating affiliate partnerships.
Q&A sessions from DTC brands and real-world testimonials that will give you the behind-the-scenes of leading brands like Great Jones, Kinfield, and Dame, on how they've successfully scaled through Affiliate PR.
we are
scaling affiliate programs for DTC brands through PR and content strategies. Working with Brands Like:
why affiliate marketing?
Generate $990k in annual revenue through a content-led marketing channel that combines the power of PR with measurable growth.
Maximize your marketing ROI with an efficient customer acquisition channel, maintaining a CAC of just $17 while reaching high-value customers.
Transform your PR from a cost center into a revenue driver by securing 50+ monthly press features with trackable conversions and clear ROI.
Don't take it from Us:
Tonya
CEO/Founder of Rainbo
"Emma Grace is an affiliate marketing expert! I'm grateful we had her guidance and coaching right from the start. Emma got our team from not understanding affiliate marketing at all, to being fully onboarded, ready, trained and strategized on how to manage and succeed with our affiliate program. She is incredibly knowledgable, helpful, engaging and fun to work with!"
Lauralynn Drury
Head of Operations + eComm
“Emma came in when we had no program whatsoever and within a short time, she built and scaled our affiliate program. Emma is warm, knowledgeable, and helped educate our team throughout our engagement. If you know you need help, or even don't know where to begin, reach out to Emma, you will leave the conversation educated, empowered and eager to work with her."
Grace Clarke
Consultant
“I wouldn't start or scale an affiliate program without Emma. More comfortable in ambiguity than others I've worked with, Emma reshaped my understanding of the potential of affiliate. She's seen affiliate grow from an afterthought to a core part of a comms operation and is in the best position to jump in at any stage.”
Trinity Mouzon Wofford
Co-Founder and CEO
“When we started working with Emma, our press focus had been largely on brand-value pieces that increased Golde's awareness but didn't necessarily drive meaningful revenue. Emma used her depth of knowledge and contacts to build out a data-driven effort to both increase our mentions in commerce-oriented press and to support our conversion rates and associated revenue."
Alexandra Fine
CEO
“Emma and the Praize team were an absolute pleasure to collaborate with. Their expertise and dedication yielded remarkable results for our affiliate marketing efforts."
Raisa Aziz
Brand Marketing Director
"Could not recommend working with Emma and her team at Praize more highly! Professional, warm, and results-driven."
Alicia Manzur
VP of Marketing
"The ROI on the program alone tells the story for itself! Emma and the team have truly played a pivotal role in our growth marketing strategy and we keep tapping into new audiences we may not have found elsewhere. I couldn’t recommend working with this team enough!”
MEET OUR FOUNDER AND
YOUR TEACHER,
EMMA GRACE MOON
After noticing a clear lack of connection between
traditional PR and DTC brands, specifically as it relates to
performance and ROI, Emma Grace began testing affiliate
PR in 2018 before it was recognized as a pivotal channel
for DTC brands. She quickly discovered that affiliate
marketing removes strategy guessing games that have
become synonymous with PR methods.
Between working in-house at small brands, working
agency side, and founding Praize in 2021, she has spent
the majority of her professional life working directly with
DTC brands. All of the work that she does is with the
mission of helping mission-driven DTC brands achieve
sustainable growth, drive awareness, and build out a
marketing channel that has a clear and trackable ROI.
Emma's expertise and story has been covered in Business
of Fashion, Time Magazine, Women's Health Magazine,
and Huffington Post.
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